Digital Gift Product Listing Page, Homepage, Ecard Landing Page
Blue Mountain Redesign
Lead UI Designer: brand buildinG, color theming, typography, layout, Iconography, interactivity, brand strategy.
Blue Mountain has become one of the largest and most recognizable brands in the digital greeting card market and is American Greetings’ second largest brand in their interactive portfolio. The goal of this redesign was to increase retention of current users, improve customer engagement, and expand the Blue Mountain interface to a largely mobile user base. We captured the unique voice of the active and loyal blue mountain user by updating to a cleaner, modern layout and adding new site features.
Policy Overview Page, Homepage: Below the Fold, Account Sign Up
Emails: Behind the Scenes, Redesign Launch Introduction, Renewal Promotion, Behind the Scenes Below the Fold, Account Birthday Trigger
Icons: Just Because, Featured, Thank You, Printables, Halloween, Digital Gift Cards, Friendship, Congrats, Birthday, Brighten Their Day, New Year, Reminders, Advent
